Official press release, with added Twitter handles and all added to the BizBuzz2010 Twitter list.
AGENDA SET for HARTFORD BIZBUZZ SOCIAL MEDIA CONFERENCE NOV. 16
- Social Media Pioneer Brent Robertson (@brentrobertson) to Kick-Off Full-Day Conference
HARTFORD, CT, Oct. 223, 2010 – The BizBuzz Social Media Conference on Nov. 16 will bring together the pioneers and thought-leaders of the social media world for a day-long conference in Hartford. The agenda’s been set and workshops and hands-on sessions will range from overall strategy to specific tactics. Whether you’re a social media newcomer or a social media maven, this conference will allow you to pick something new and productive. BizBuzz is presented by Site-Seeker, Inc. The event will be held at the Connecticut Convention Center in Hartford from 8:00 am to 5:00 pm.
The conference kicks off with a keynote address by social media pioneer Brent Robertson, President and Chief Creative Officer for the award-winning branding firm, Fathom. He will set the stage for the day-long conference with his presentation, “Building Sustainable Relationships with Social Media.” His concept of “Intersections of Affinity” builds on the idea that marketers need to identify and target the intersections where their audience has developed an affinity with an organization and use them as the launching pad for social media activities.
BizBuzz will feature three tracks: Nuts and Bolts, Marketing, and Business Management. Conference participants will have their choice of a full menu of presentations in each of these tracks and do not need to stick to one track all day. Presentations will include:
- The 15-Minute Social Media Fix –Danielle Cyr (@daniellecyr) and Jessica Lyon (@jesslyon), Co-Communications
- Social Email Marketing – Gillian Kenny, Fandotech (@gilliankenny)
- What is a Social Media Strategy and Why You Need it – Dan Weingrod, Cronin and Company (@dweingrod)
- Why NOW is the Time for Market Leaders – Sean Branagan, Digital Vertical (@communigration)
- CEOs Who Blog Panel – Panelists: Michael Bernard, ConnectiCare; Scott Hokunson, Blue Heron Landscapes (@scotthokunson); Rebecca Mead, CONNSTEP
- Blogging for Business – Amy Graver, Elements, LLC
- Twitter for Beginners – Kathy Hokunson, Site Seeker, Inc. (@katiehoke)
- Getting Social with ALL Media – Meghan Burns, Adams & Knight (@megburns)
- Creating and Sustaining an Effective Facebook Page – Rubin Quinones, Path Interactive
- Optimizing Your Blog Content – Brian Bluff, Site Seeker, Inc. (@ssibrian)
- Facebook – Building on the Base, What’s Next? – Andrea Hewlett and Dan Salamone, Site Seeker, Inc. (@alittlehewlett & @dansalamone)
- Tapping into Social Media for Market and Competitive Analysis – Fred Wergeles, Wergeles & Associates (@fredwergeles)
- Understanding LinkedIn for Professionals – Eddie Bluff, Site Seeker, Inc. (@eddiebluff)
- Utilizing Video – Alfonso Santaniello, Creative Strategy Agency (@iAM_Alfonso & @theCSagency)
- Geolocation: Foursquare and More – Edward Main, Connecticut Science Center (@EdzizleMizzle)
- Social Media and Search – Convergence or Divergence? – Brian Bluff, Site Seeker, Inc.
- Leveraging the Personal Brands of Your Employees on Social Media – Patrick Ambron, Brand-Yourself.com (@pcambron)
- LinkedIn for Young Professionals – Andrea Hewlett, Site Seeker, Inc.
- Social Media – The New Paradigm – Richard A. Marti Jr., A Passion for Connection (@ramartijr)
- The Online Newsroom-Making the Most of Your Public Relations Program – Andrea Obston and Katrina Lennon, Andrea Obston Marketing Communications (@aobston & @kblennon)
- How to Make Money with LinkedIn – Gregg Crystal, Inalign, Inc. (@inaligninc)
- Youtube – Why is this Relevant to Social Media? – Kevin Rowe, Site Seeker, Inc.
- Make Social Media Personal – Caitlin Thayer, Thayer Consulting, LLC (@CTinCT)
- The Real World: Social Media – Alyssa Henry and David Rosen, Syracuse University iSchool (@alyssahenry & @dhrosen)
- Sophisticated Twitter Marketing –Kathy Hokunson, Site Seeker, Inc.
During the lunch hour, participants can take advantage of the “Practice Café” where they can meet one-on-one with presenters for short personal consultations on social media issues.
The conference will conclude with a panel called “The Future of Social Media is NOW” which will be moderated by Brian Bluff, Site Seeker, Inc. Panelists will include: Brent Robertson, Fathom Marketing; Danielle Cyr, Co-Communications; Alyssa Henry, Syracuse University iSchool and Kathy Hokunson, Site Seeker, Inc. Following this, participants can network together and with speakers at the TweetUp Networking cocktail hour.
Tickets will be priced at $140.00. Discount tickets will be available for students at $80.00, with a valid student ID. Preregistration is encouraged, but walk-ins will be available on a first come-first-serve basis. To register or for more information go to: www.bizbuzzsocialmediaconference.com.
About BizBuzz Conferences
BizBuzz conferences are presented throughout the Northeast by Site Seeker, Inc., and its other major sponsors. They offer business owners and marketing communications professions a look at best practices for using social media productively. All explore the impact social media has on marketing, advertising and PR and give participants a first look at the latest tools to engage the public. Sponsors for the Hartford conference include Site-Seeker, Inc.; Digital Vertical Marketing; The Events Company; Visual Technologies; Plus Sign Graphics and Andrea Obston Marketing Communications. For more information, including registration and sponsorship packages see: www.bizbuzzsocialmediaconference.com. Follow BizBuzz on twitter: @BizBuzzConf.
Andrea Obston firstname.lastname@example.org
(860) 243-1447 (office) (860) 803-1155 (cell)
(860) 653-27612 (home)
For more information and resources on this client please visit the Andrea Obston Marketing Communications Online Newsroom at www.aomcnewsroom.com
It’s called the World Wide Web for a reason.
The first step is to get in touch with the US, which means making your information available in more than just English. Translate your website into other languages using Google Translate and creating new pages for your site. (I have clients who use Babel Fish, the Yahoo version) The translation will never be perfect, but it’s a huge step forward for anyone who doesn’t speak English.
One participant in the room disagrees with that, saying that as a non-native English speaker, seeing the “botched translation” ruins the language, and shows that the company isn’t willing to spend money on a translator but would rather have it done and have it be good enough. Our moderator (whose name I didn’t catch because I came in late, shame on me) replied that it’s a step in the right direction. It’s a process and it’s the first step in the process.
With all the tools we have to find out who visits our websites and blogs, we can find out where people are visiting our site from. If they’re visiting your site from a non-English speaking country and they don’t speak English, they won’t stay long. If you have the ability to translate your website into other languages, why not do it? In the United States such a large population of Latino/Hispanic it seems obvious to put your information in Spanish. (Reminds me of visiting Hawai’i and how every street sign is in English and Japanese because of the large number of Japanese tourists who visit.)
When you visit a large company like Lindt (who I used to work for) you can get a page where they tell you all of the other languages the site is tranlated into. And this isn’t Google Translate translation. They’ve spent the money to translate the site.
Someone pointed out that not all of us sell a product, some of us provide information or education so this doesn’t necessarily help us. We can certainly provide basic information to someone in another language but we’re not going to able to answer questions or further the conversation with anyone else unless they speak English as well.
I’m looking forward to this session. I had lunch with @mriggen from @batchblue and was asking her what her session was about since it was titled; “The Business of Small or How to Hug it Out”. That didn’t give me a lot to figuring out what she would be talking about. She told me it would be about businesses working with (and not against) other businesses so everyone can succeed. This is a very non-profit mind set, that most businesses struggle with. During most of my presentations when I talk about sharing information, I get some eye rolls and some looks of disbelief. Not many people believe in the “give and you will receive” idea.
@mriggen considers her business path to be a bit non-traditional, in that it was her, her husband and her business partner who started it and wanted the company to be what she calls a “lifestyle company”. One where people’s lives are just as important as their career.
Two tips from @mriggen which seem like common sense but which not everyone always pays attention to: be good at customer service and listen to your customers. So many people that I’ve talked to have said that they don’t want to start up a Facebook page or Twitter account because they’ll give people a place to talk badly about them. My first response is always that if people are going to give you a bad review, they’re going to do it no matter what. And if they are going to give you a bad review, you want to know it so you can rectify that situation. You want to make sure you have the ability to listen to what your customers are saying about you, good or bad. @mriggen says to make sure you’re googling yourself and keeping up with what people are talking about. Also, Google “<your company> sucks” and see if people are saying that as well. :)
If you have the time and availability, try starting up a Twitter chat. There are some fairly famous Twitter chats out there (at least within the Twitter world) like #blogchat, and @mriggen said they started one up called #sbbuzz (small business buzz), which unfortunately after two years will be stopped pretty soon because they have so many other things going on. But Twitter chats are incredibly helpful to show people your expertise and share information. You’ll gain a following and make a lot of friends who are interested in the same thing you are.
Focus has shifted to social media and privacy, and how employers now check applicant’s social media accounts before interviews or before hiring. The way technology is heading, certain sites can pull information, tweets and posts from your accounts and posting it on their own site because everything is public. @ctwebsites said there is a fine line between what is appropriate to be tweeting from a business account and it’s something he thinks about all the time because he’s extremely personal on his account.
Some great conversation in this room about how to use social media for your business, what’s right and what’s wrong and how that right and wrong changes for every single business. What’s OK for one business wouldn’t be appropriate for another business to talk about. So don’t tweet about your drunken night because you’ll end up on Drunken Twitter like @ctwebsites did :)
Session #2 with @ahynes1, all about SEO.
To start of, figure out what terms you want to be highest ranked for. He gives the example of a San Francisco psychologist. When you search for San Francisco psychology, you get 1 million plus. So narrow yourself down. Group psychology specializing in x, y and z. Figure out what makes you unique. Use Google Adwords to search keywords to find out what people are searching for. It’s not what you search for, it’s what everyone else is searching for.
Make sure you’re using Google Analytics and check in regularly with what search terms people are using to find your website. The keywords you think people should be using to find you may not be the same as the keywords they’re actually using to find you.
@LifeWithWendy talked about writing her blog and having someone tell her that she needs to put the words “parenting solution” as much as possible so Google really knows what you’re writing about. @MattCrouch and @ahynes1 immediately nixes that and says essentially, content is king. Just make sure you’re writing good content, don’t worry so much about the keywords you’re using.
Don’t write blogs or publish content because you want people to read it. Write it because you want to write it. When you write with SEO or keywords in mind, you won’t do as well as when you write for the content. Google constantly changes their strategy on pulling keywords so don’t base your sites on that.
When you’re putting links on your blog, or others are linking to your site, the anchor text is really important. @ahynes1 gives the example: “To read the blog on social media, click here“, then you’re not helping anyone out because the anchor text is “here”. Make sure it’s “To read the blog on social media” so you’ll help the page ranking because it’s clear what the link goes to. How this all works goes a little bit over my head, but this is a pretty simple idea that anyone can incorporate.
In my first blog about session one of PodCamp CT about podcasts (see what I did there? :) ) where someone said that YouTube really isn’t the best video hosting site, now @mattcrouch is saying that YouTube is his choice because a) it’s the largest video site with the most traffic and b) promoted videos on YouTube are fairly cheap and a good idea for some businesses.
Wrapping up, @ahynes1 is explaining SEO long tail and how this can be used when developing your site with the right keywords. @mattcrouch says it’s important to do some pretty extensive keyword research before you create your website so you can keep the right keywords on the right pages and that will make it easier to be found in searches. @LifeWithWendy writes a blog about parenting. Everyone writes blogs about parenting. So @ahynes1 is saying narrow it down, from parenting to ADD parenting to parenting kids 7-10 with ADD. Now you’ve narrowed it down to the long tail and you’ll be found more often by the people you want. Don’t aim for the same things the big parenting blogs are writing about because you’ll never be able to compete.
PodCamp CT is today, and as I write this I’m sitting in my first session. I’m hoping to use this blog as my notes for the day so everything is clear and straightforward in terms of what the sessions are about.
This first session is about podcasts and our moderator is @lilyjmills. Full disclosure: I know essentially nothing about podcasting. I know what it is but I’ve never done it and I don’t listen to any, so this session is all new for me. Within five minutes of the start of the session I immediately know that I need to learn more and start to include it in my repertoire. Lily talked about her experience of doing podcasts for a song competition in Canada called Song Quest. She talked about using podcasts for audio, video or even jpeg; but that audio is generally thought of first when it comes to podcasts. She would record conference calls, interviews and stories people had for the event and would post them in iTunes. The great thing about podcasts is that people can subscribe to them with RSS and have them download automatically.
I asked why podcasts would be more beneficial than say, a video to put on YouTube. One of the participants said that with all of the content available on YouTube it’s sometimes impossible to find the content you want or get your content seen. Another participant followed up saying that iTunes is the same way with podcasts, with so many out there it’s hard to find what you want. So I wanted to know why one or not the other. The answer was basically to do both. Podcasts are great because they’re portable. People can download them, sync it to their phone or iPod and take it in the car with them like it’s a book on tape. The other benefit is the RSS feature of them, which YouTube doesn’t do.
With video, there’s really a time limit on how long it can be because people’s attention spans will only last so long. Podcasts can be longer because people will pay attention longer. Lily also talked about enhanced podcasts which include chapters, so if you post a longer podcast you can chapter it and it makes it easier for people to stop when they want and listen to the particular topics or songs that they want.
There was a lot of emphasis on putting the audio out on as many sites as possible. Put it on iTunes, stream it on your website, tweet it, Facebook it, give the link to download it directly so people don’t have to search for it and so those who aren’t subscribed can still get it.
Some of the sites mentioned to host podcasts are Podcast Pickle, Blip.tv which Lily thinks does audio now and Talk Shoot.
I definitely learned a lot and will continue to learn more and start incorporating it into my client’s accounts when it’s appropriate.